DETROIT - Olympia Entertainment today announced that after serving as the official beverage provider at Joe Louis Arena throughout its 38-year history, Coca-Cola has signed on to a multi-year agreement as a Landmark-level partner at Little Caesars Arena. As part of the sponsorship, Coca-Cola will serve as the presenting sponsor for the historic Home Opener at Little Caesars Arena, when the venue opens its doors to the public for the first 2017-18 regular season Detroit Red Wings home game.
Coca-Cola signs on as Landmark partner at Little Caesars Arena
Partnership includes designation as exclusive beverage provider of Detroit Red Wings, Little Caesars Arena, Fox Theatre, Hockeytown Cafe, plus Red Wings Opening Night and fan experience sponsorships