"You always need new blood in a hockey team," he said. "The reinforcements are here today, and we're very happy."
The ambassadors, all of whom won a Stanley Cup with the team, reiterated their pride in representing La Saint Flanelle.
"The team holds a special place in my heart," said Damphousse. "And I am very, very proud to be an ambassador."
The newly appointed ambassadors understand the importance of maintaining the legacy of those who came before them. They'll be tasked with carrying the torch, so to speak.
"When we think about former ambassadors such as Maurice Richard, Jean Béliveau and Guy Lafleur," said Brisebois "It's an honour to be part of that family."
Nilan, who grew up in Boston, home of the Canadiens' greatest rival the Boston Bruins, made it clear what it means to play for the most successful franchise in hockey history.
"The Canadiens always represented the enemy for me," said Nilan. "But it didn't take me too long to understand the tradition and what that jersey stands for. I was so happy to retire with that jersey on."